At Advisors Trusted Advisor, we understand that our visitors and registered members care about how their information is used and shared, and your privacy is important to us. We have created this Privacy Policy in order to demonstrate our commitment to the privacy of our valued clients. This statement sets forth Advisors Trusted Advisor's Privacy Policy and describes the practice Advisors Trusted Advisor follows with respect to all visitors of our site. It tells you what information we collect from our visitors and how we use this information. It is important for all users who access our site and services to read through and understand our entire Privacy Policy.

COMPANY AND PERSONAL INFORMATION
People who visit our site input their corporate information, including personal information they would not want shared with their firm, or contacts. In addition, Advisors Trusted Advisor may at times collect certain personal information from users when they register to become a member of this site. The registration process requires that you provide contact information including your name and e-mail address. If you order or sign up for services offered by Advisors Trusted Advisor, additional personal information may be required, such as a billing name and address, phone number, and credit card information. We use this information for internal purposes to process orders, to provide customized content and service, and to communicate with registered members.

Advisors Trusted Advisor does not sell, rent, or otherwise disclose any personally identifiable information to any third party, or to any firm. We collect this personally identifiable information from you when you voluntarily submit it. Providing your personally identifiable information to Advisors Trusted Advisor is optional. If you choose not to register or provide your personal information, you can still visit many areas of our site; however, you won't have access to the services or features that require registration.

NON-PERSONAL AGGREGATE DATA
Advisors Trusted Advisor may compile data in aggregate form so that we may better understand and serve the users that are visiting our site.

We want to present information on our site that's tailored to our visitors' needs. In order to do so, we track and analyze anonymous user data, which does not personally identify you, related to your access and usage of our site and the pages you visit. We aggregate this statistical information to provide us with information useful to customize our content, services, and advertising to meet our visitors' current and future needs.

IP ADDRESSES
An IP address is a number that's automatically assigned to your computer whenever you're using the World Wide Web. Web servers (computers that "host" or "serve" Web pages) automatically identify your computer by its IP address.

Advisors Trusted Advisor collects IP addresses for purposes of system administration, to collect aggregate usage data, and to audit the use of our site. When visitors visit pages from Advisors Trusted Advisor, our servers log the guests' IP address. We do not normally link IP addresses to anything personally identifiable. This means that a visitor's session will be logged, but the visitor remains anonymous to us. We can and will use IP addresses to identify a visitor when we feel it is necessary to enforce compliance with our rules or terms of service or to protect our service, site, customers or others.

COOKIES
When you visit the Advisors Trusted Advisor Web site, Advisors Trusted Advisor sends your computer a cookie, which is a small text file that resides on your computer's hard drive and contains non-personally identifiable information about the user. Cookies allow Advisors Trusted Advisor to make its Web site more useful by storing information about your preferences while you are on our site. With your permission only, Advisors Trusted Advisor may also use a persistent cookie to help retrieve your user name automatically when logging in to access your account information. You can set your browser's options not to accept cookies, but this will prevent you from accessing all of the features and services of the Advisors Trusted Advisor Web site.

E-MAIL
Advisors Trusted Advisor does not rent or sell e-mail lists. Advisors Trusted Advisor, or its owner firm, The Collaborative, may send you e-mail to notify you about your recent order or to answer specific questions you might have; this will be sent to the e-mail address you provide to Advisors Trusted Advisor.

INFORMATION POSTED ON COMMUNITY AREAS
If you post any content to the public areas of the Advisors Trusted Advisor Web site (e.g., discussion forums, chat rooms, guestbook), it will be treated as non-confidential and non-proprietary to you. By posting any content on these areas, you authorize us to use and allow others to use, distribute, and reproduce the content. Please exercise caution when deciding to disclose your personal information in these areas.

LINKS TO OTHER SITES
Please be aware that the Advisors Trusted Advisor Web site may contain links to other sites that are covered by their own privacy policies. Advisors Trusted Advisor is not responsible for the privacy practices of such other sites and we encourage our users to be aware when they leave our site. We recommend that our users read the privacy statements of each and every Web site that collects personally identifiable information.

SECURITY AND CONFIDENTIALITY
Advisors Trusted Advisor invests in providing the most secure information exchange from your computer to our servers, and secure storage of the information once it is in our possession. We have security measures in place to help protect against the loss, misuse, and alteration of your personally identifiable information and the data under our control.

When you place orders or access account information, you are using a secure server. Secure Sockets Layer (SSL) technology encrypts all information you enter before it is transmitted. This site is secured by Authorize.net.

Advisors Trusted Advisor has a number of operational functions in place to protect the confidentiality of personal information. All Advisors Trusted Advisor staff with access to, or associated with the processing of personal information, are obligated to respect the confidentiality of our visitors' personal information. We ensure that your information will not be disclosed to State institutions and authorities except if required by law or other regulation. We operate within the financial services industry and one of our principals holds a CFA. Therefore, if we are to become aware of breaches under the SEC (Securities and Exchange Commission) or under the CFA Code of Ethics, we do hold a responsibility to report those incidences.

PROTECTION OF ADVISORS TRUSTED ADVISOR AND OTHERS
Advisors Trusted Advisor may use information gathered from our site to track and verify compliance with our policies, our terms of use, and applicable laws. We may disclose any information, including personally identifying information, in special cases when we have reason to believe doing so is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Advisors Trusted Advisor's rights or property, other Advisors Trusted Advisor visitors or members, or anyone else who could be harmed by such activities. Advisors Trusted Advisor may disclose any such information when we believe in good faith the law requires us to do so.

CORRECTING AND UPDATING YOUR INFORMATION
As stated above, you can always choose not to provide personal information, even though it might be needed to use certain features of our site. If you do provide us with personal information, you can help Advisors Trusted Advisor maintain the accuracy of your personal information by managing your own account. In order to update or change your Registration Information or Billing Information, you may select the "My Account" feature on our site. You may also notify us of any changes by e-mailing support@AdvisorsTrustedAdvisor.com.

OPT-OUT POLICY
When you register to become a member of Advisors Trusted Advisor, you may choose to receive e-mail notifications about special benefits, promotions, or offers from Advisors Trusted Advisor. If you no longer wish to receive these notifications, you may update your Registration Information from your Advisors Trusted Advisor online account ("My Account"), or you may e-mail your request to support@AdvisorsTrustedAdvisor.com. Your e-mail address will be removed from our mailing list.

ADDITIONAL INFORMATION
If you have any questions about this policy or concerns about personal information you have supplied to Advisors Trusted Advisor, please contact us by e-mailing support@AdvisorsTrustedAdvisor.com.

YOUR ACCEPTANCE OF THESE TERMS
By using our Web site and services, you signify your consent to Advisors Trusted Advisor's Privacy Policy. If you do not agree to these terms, please do not use our Web site or services. We reserve the right to change this policy and, upon revision, will update our site accordingly. Your continued use of Advisors Trusted Advisor's Web site or services following the posting of changes to these terms will be deemed an acceptance of the revised Policy.

Last update on March 4, 2008